Alyssa Valdez launches own volleyball lifestyle brand

Not even a tough Finals loss in her last game in the UAAP can slow down 3-time UAAP MVP Alyssa Valdez.

Less than a week after ending her legendary collegiate career, Valdez appeared ready to move on and open a new chapter in her volleyball life.

“Sabi nga natin, after volleyball life goes on. You can’t stop after UAAP. It was a really good season for everyone,” Valdez told reporters during the launch of her new volleyball lifestyle brand, Crosscourt, at the Frazzled Cook in Quezon City.

The Batangas-native said that the Crosscourt will be keeping her busy for the whole month of May with several activities lined up for the volleyball superstar.

“We’re here to launch crosscourt. We all know in volleyball crosscourt is the ‘crosscourt hit or spike’. For us, this is volleyball crossing into the lives of all the volleyball players,” the Phenom said.

“It’s not only about volleyball, but it is also about lifestyle,” Valdez added.

Crosscourt attempts to appeal to all volleyball fans in all multi-media platforms. It has 3 components— website (, on-ground, and print.

“There are 3 parts for crosscourt. First, we have a website. You can see everything there. Second, we have on-ground, where the camps and yung mga more to come na tournaments. Third, we have on print also, which is we’re going to release magazines twice a year and I hope you’re gonna look forward for our magazine which we shot this morning,” she said.

On Thursday, Crosscourt will start its first on-ground activity, which is the Alyssa Valdez Volleyball Camp.

“We’re going to focus muna sa on ground namin—sa camp. We’re gonna start tomorrow in Calamba, Laguna,” said Valdez.

This whole month of May, Valdez will be traveling around Luzon for the 4 volleyball camps in STI Calamba on May 5-7, STI Cubao on May 10-13, University of Batangas on May 16-19, and STI Cainta on May 19-21.

The Alyssa Valdez Volleyball Camp is open to all children aged 6-12 and 13-18. Valdez, along with her PLDT volleyfriends, will be teaching basic volleyball to kids.

“I can’t make this camp possible without the help of my volleyfriends. They’re going to the camps and they’re gonna help everyone to teach the kids,” she said.

Teammates and even rivals on court but friends off it like Ella de Jesus, Jhoana Maraguinot, Amy Ahomiro, Kim Fajardo and Kim Dy, among others, will also be present to join Valdez in her camp.

Valdez announced that at the end of the tour, the best kids per camp will be playing against the volleyfriends and coaches on May 22.

“There will be a culminating night. We’re going to look for the best athlete per camp, and they’re going to play with the volleyfriends. It’s going to be fun,” closed Valdez. – By Arylle Magtalas