Peace, who has been majority shareholder since 2005, is believed to be hoping for between ??150m and ??200m for The Hawthorns club following the announcement of the new ??5billion??broadcast rights deal for the??Premier League.
Groups from China, America and Australia are thought to be assembling consortiums with a view to investing in the Midlands club – and Peace is hoping to avoid a long-running takeover saga.
He told the club’s website:??”I said in 2008 that I was open to proposals??regarding investment in the club and would not stand in the way of a new owner??providing they convinced me their intentions for the club were in keeping with??its traditions and values and their ability to deliver on them was realistic.
“Nothing has changed in that regard. The recent announcement of a new and??record media rights deal for the Premier League from season 2016-17 is sure to??mean that there is once again huge interest in the brand.
“It was only right and prudent, in my view, that at such a moment we should??present the Club to the investment market.”
The Baggies, who are now managed by Tony Pulis, will kick off Saturday’s clash with bottom club Leicester in 14th place in the Premier League – seven points from safety.