England boss Eddie Jones says his players need to change their mentality if the side is to be successful under his management.
Jones is preparing for his first match in charge of the Red Rose, when England travel to Scotland for their opening fixture in this year's Six Nations on February 6.
The former Australia coach replaced Stuart Lancaster following the embarrassing Pool Stage exit at the World Cup, and has told his squad that they still need to strive for improvement even when they have been picked to represent their country.
"There is a big difference between playing for England and winning for England. If you want to win for England you have to strive every day to be a better player," he said.
"Maybe in the past it has been just enough to win a cap without winning and the results would certainly indicate that."
Jones was speaking after appointing Dylan Hartley as his first captain, replacing Harlequins flanker Chris Robshaw.
The Northampton hooker is a somewhat controversial choice, having missed a total of 54 weeks through suspension over the course of his career to date.
However, Jones is hoping to stoke some fire in the bellies of his players, as England have massively underachieved since winning the World Cup 14 years ago.
"When I showed the players the Six Nations results and where we are ranked since 2003, I think they were relatively shocked," he added.
"It means at the moment we are in tier three of Europe. In the bottom three teams.
"To change that is about three per cent – but that three per cent is hard because it is doing all the things you don't want to do."