It has been confirmed that Porsche will abandon the top tier of the prestigious 24-hour Le Mans race to join Formula E in 2019.
This news comes after Mercedes revealed that they would be joining Formula E for the 2019/2020 season earlier in the week.
While Formula E are reportedly currently making a loss, these developments will fuel the belief that there is space for an electric car racing series in the commercial world of sport.
This decision by Porsche is a significant one as they are the most successful company in the 94-year history of the Le Mans, having won 15 times, including victories in the last three years. Porsche will continue to appear at Le Mans and other significant international races, but only in the lower “GT” classes.
The lure of being associated with a racing series that advocates sustainability was simply too strong for the German car manufacturer.
Dr Oliver Blume, chief executive of Porsche, explained that this eco-friendly racing platform was “a perfect environment for advancing our cars in terms of economy, efficiency and sustainability. Formula E is a perfect fit for the Porsche product strategy.”
Alejandro Agag, chief executive of Formula E, welcomed the addition of such a big brand and will be hoping that Porsche can help boost television audiences.
“To have a name like Porsche in Formula E, with all it represents in terms of racing and heritage, and in terms of sport cars, is an inflection point in our quest to change the public perception about electric cars,” he said.