Formula 1 should look into ditching the current race format in favour of two shorter races, that's according to Bernie Ecclestone.
The F1 supremo has been sharing his thoughts on what the sport could do to attract new viewers and keep existing fans glued to their televisions.
In an interview with the Sunday Times, Ecclestone proposed a shake-up of two short 40-minute races separated by a 40-minute break.
He feels that break would allow for driver interviews as well as giving teams time to work on their cars.
"People have a much shorter attention span and a lot of sports are looking at introducing shorter forms of their games," said the 86-year-old.
"The television audiences went up for Brazil. We had a long race with the heavy rain and a couple of crashes but that meant we had two starts because of the red flags and people tuned in.
"We need to look at the traditional concept of one long race.
"Two 40-minute races with a 40-minute break in the middle when the drivers could be interviewed, cars worked on, would be attractive to viewers, the TV companies, the sponsors and advertisers would love it.
"Cars would qualify on a Saturday as usual for the first race and that would set the grid for the second. It would shake things up with lighter, faster cars.
"But I don’t know if we have the courage to change. Times change though and it is something we must look at.
"All American sports have time-outs built in, mainly because American audiences can’t concentrate. They grow up with everything in 15-minute segments on TV. People are the same everywhere now."
Ecclestone also weighed in on the sport's current "crazy" regulations, saying drives should be free to race.
He said: "The regulation book should be re-titled 'Don't Race'. They are written in such a convoluted way and there are so many that nobody, including the drivers, knows the right thing to do.
"The proper drivers are frustrated; so are the viewers, and so am I. It is crazy.
"We need to make it easier for drivers to race fairly. I don't think they should deliberately bang wheels, but if they are racing each other and they go close and touch, so what?
"I often wonder if some of these guys want to race or just be out there in an F1 car."
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