Lucas di Grassi drove a Formula E car on an Arctic ice cap in Greenland to raise awareness for the current environmental crisis that the world is facing.
With the earth experiencing the warmest year on record, the amount of sea ice breaking away from the Arctic has reached historic new levels. This is one of many examples of the consequences of destructive human behavior that is causing the earth to get hotter and hotter.
Di Grassi, who will be desperate to go one better than his runner up position achieved in the 2015/2016 Formula E campaign when the series returns with the Hong Kong ePrix on the ninth of October, performed a series of jaw-dropping maneuvers on the ice cap, inside the Arctic circle in the north of Greenland.
The daring stunt was filmed and broadcast to the world in an effort by the FIA Formula E Championship to enlighten the planet as to the seriousness of global warming and how electric car technology can play a significant role in tackling climate change and how it can contribute to a more sustainable future.
Speaking about the once in a lifetime experience, di Grassi said he had found new meaning in his role as a Formula E driver.
“It was such a beautiful, peaceful place,” the Brazilian said.
“To come here and see how huge the ice cap is and how the effect of global warming is changing it, melting it, gives me a completely different understanding of what we are doing with Formula E and the importance of driving electric cars.”
The Formula E Championship is the world’s first fully electric racing series and the group teamed up with esteemed global brands like Julius Baer, Visa, DHL, Schaeffler, The Prince Albert II of Monaco Foundation and Mumm Champagne House to make this production the success that it was.
Formula E CEO Alejandro Agag hoped that the stunning spectacle inspired other people and businesses in other industries to do their bit in preventing climate change.
“The future of the planet depends on how we can control the effect that human life is having on the environment and the climate,” Agag said.
“That is why I think climate change is very important to address, to control, to face, and everyone can do something.
“We do something for motorsport, other people can do something from whatever they do in their lives.”