Michelin has been unveiled as the official title sponsor for MotoGP’s Australian Grand Prix on October 23 at Phillip Island.
Michelin two-wheel tyre division president, Gary Guthrie, confirmed the news of their return to MotoGP.
"Michelin is back in MotoGP this year to take up a new technological challenge that will help us to enhance the performance of our road tyres of tomorrow in line with our ‘track to street’ policy," said Guthrie.
"Michelin is currently expanding in all its Asian/Pacific markets where motorcycling is often the most common form of private transport.
"The opportunity DORNA has given us to associate Michelin with the Australian GP, which is one of the MotoGP rounds that bikers from all over the planet invariably look forward to the most eagerly, is a tremendous lever for us.
"It will enable us to reinforce the bond and engagement that exists between the Michelin brand and bikers right across this part of the world," he added.