Despite grabbing the headlines Bob Fernley says Force India's potential link up with Aston Martin is not yet a done deal.
Last weekend in Mexico, team owner Vijay Mallya revealed that Aston Martin, who had a brief stint in F1 in 1959 and again a year later, were courting his team.
"If tomorrow someone comes and offers me a good sum of money for title sponsorship, I'll seek the team name," said the Indian businessman.
"If the marque comes along and I have to change the team name, I have to look at what it does for the team in terms of profile. It's premature to talk about it now, but we're talking."
He did, however, add: "Nothing is done until it's done. I don't like to count my chickens until they are hatched."
That has now been echoed by deputy team principal Fernley, who says a deal has yet to be sealed as talks are still taking place.
He told F1i.com: "Two things: one is I think it's a shareholder issue and is a discussion [that is ongoing] with Vijay and secondly it is still a little way off.
"It's got to be credit to the team that they are attracting such a great brand as Aston, even if it is just for discussions."