Jack Nicklaus weighs in on with his thoughts about Jason Day, Jordan Spieth and Rory McIlroy.
Nicklaus welcomes the world's top three golfers to his tournament at the Memorial in Ohio this week.
The trio have established themselves as being a cut above the rest of late and all arrive off the back of impressive wins.
"I think it's great that you make a Big Three, because I think it creates interest within the press, creates interest within in the fans," Nicklaus told pgatour.com.
"It gives you something to write about and talk about, which I think is good. But don't be too surprised if somebody else doesn't jump into there, too.
"That's my point. I think we have more good players today than we've ever had in the game of golf. And I think that's saying a lot because we had a lot of good players when I played."
Nicklaus was part of a 'big three' back in his day, with Arnold Palmer and South African Gary Player turning heads the world over.
The threesome's legacy is so great they still pulled in big crowds in their twilight years at the Par 3 contest at the Masters until a few years ago.
The 18-time major winner added that, like today, there are many golfers that did get as much publicity as they deserve.
"Right behind us, there was (Billy) Casper, and there was (Lee) Trevino, and (Tom) Watson came along," he added.
"So maybe in some ways it was a little unfair to others because we did – we got more publicity than they did."