Carlos Tevez, the league’s top scorer, is suspended this weekend.
His absence puts the burden on the 22-year-old Morata to find the back of net but that is a challenge he is embracing.
Morata has found the back of the net in two of Juve’s last three Serie A games, including last weekend’s 3-1 triumph over AC Milan.
“I’m really happy to score,” Morata told the Italian press. “It’s always good when you hand good performances.
“But I have to think about the future and I know I still have a lot of room for improvement.
“I’m working hard to score as many goals as possible.”
Since joining Juve from Real Madrid last summer, Morata has struck five goals and set up three more in 17 Serie A appearances.
The Spain international is expected to partner compatriot Fernando Llorente up front as Juve look to clinch their 17th win of the season at the Dino Manuzzi stadium.
Massimiliano Allegri’s Juve have lost just once all season and are seven points clear of Roma at the top of the standings.
“If we always win then there’s no need for us to look behind us to see what the other teams are doing,” Morata said.
Cesena are fighting to avoid the drop this season and lie 19th in the standings, six points adrift of safety.
The Emilia-Romagna outfit beat Parma and Lazio in recent weeks before falling 2-0 at Empoli lat time out.
Domenico Di Carlo’s side strengthened their midfield with the signing of Belgian player Gaby Mudingayi this week.
The 33-year-old has joined the Emilia-Romagna club on a free transfer until the end of the season.
The former Lazio player is expected to make his Cesena debut on Sunday.