Liverpool are currently in negotiation with Nike to pen a record breaking kit deal that will see them make more than Manchester United’s £750 million deal with Adidas.
ESPN reports that Nike are the outfitters leading the race to secure Liverpool’s next kit deal with their current New Balance deal – worth £45 million a year – set to run down at the end of the 2019-20 season.
The bump up in kit earnings has tied in with Jurgen Klopp bringing the club forward in the footballing scheme of things and the emergence of marketable superstars such Mohamed Salah, Virgil van Dijk and Roberto Firmino.
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It is reported that the new terms offered by Nike will at least match the earnings of Manchester United’s kit deal, if not exceed it.
Adidas and Puma are also other companies that Liverpool have held negotiations with although New Balance does have the option to match the terms offered by the highest bidder.
However, the report states that Nike is ahead of the curve in terms of sealing the deal.
Liverpool are revelling in the back of a record breaking financial year after posting pre-tax profits of £125 million for 2017/18.