As football becomes more globalized, the value of sponsors also increase. Top clubs are now squabbling over such deals off the pitch, which would give them greater financial strength than their rivals. Real Madrid are one of those clubs and Los Blancos are now close to agreeing a whopping new kit deal!
According to Marca, Real Madrid are set to renew their contract with Adidas. The German sports brand has been their primary kit supplier since 1998 and is set to continue to do so for at least twelve more years.
The report suggests that Madrid will agree a deal worth €1.6 Billion with Adidas, which roughly comes to more than €120 Million per year for the next twelve years. Meanwhile, Los Blancos will also make 20 per cent of the sales which Adidas makes related to their product.
Adidas, on the other hand, will have a shop of their own inside the Santiago Bernabeu premises. It will reportedly be their biggest retail store anywhere in the world.
Meanwhile, if agreed upon, the kit deal will be the biggest in the world, eclipsing Manchester United’s deal with Adidas in the process.
The German brand, whose contract with Real Madrid was up next year will now continue their tradition of representing some of the biggest clubs in the world. Apart from Real Madrid, they also are the kit suppliers of Manchester United, Juventus, and Bayern Munich.