Vitesse coach Henk Fraser says that the club's first-ever trophy last season means that supporters are rightfully expecting more success from his team.
Vitas broke a 125-year streak without silverware in April when they beat AZ in the Dutch Cup final, a result that Fraser believes has fundamentally changed the way fans perceive their club.
"The status of Vitesse Arnhem has changed," he said in conversation with NOS. "We now sell more shirts and the expectations are higher.
"People look at the fact we won a trophy last season and think that should happen more often and they are right to think that way. That also brings a certain pressure with it but also gives us confidence."
Fraser continued: "Marvelous Nakamba, Ricky van Wolfswinkel and Lewis Baker were my key players last season.
"We have to start again but with our new players Thomas Bruns and Thulani Serero we have shown where our ambition lies which is to finish high up the league, go far in the cup and we are also playing European football this season."
Fraser also gave his opinion on why Dutch sides seldom taste success on the European stage, calling for a more confrontational approach from Vitas.
"I believe that here in the Netherlands we are far too nice and laid back in terms of our attitude to European football. But I want to win," he declared.