Manchester City continued their evolution by becoming the first Premier League club to announce a shirt sleeve sponsor for next season.
The rule was put in place earlier this year and comes into effect for the 2017/18 campaign, when teams will be able to sport a sponsor on their shirt sleeve, in addition to the one on the front.
City have become a dominant force in England since being acquired by the Abu Dhabi United Group – owned by Sheikh Mansour – in 2008, winning two Premier League titles, one FA Cup and two EFL Cup trophies over a six-year period.
The Citizens once again set the trend when they agreed a deal with South Korean tyre manufacturer Nexen Tire to display their logo on the team's shirt sleeve from next term onwards.
We are delighted to have agreed the #PL's first Official Sleeve Partnership with Nexen Tire!
— Manchester City (@ManCity) March 17, 2017
City chief executive Ferran Soriano said: "At Manchester City, we are always striving to take an original approach to our commercial partnerships, creating great relationships and great content for our fans.
"We are especially pleased to be the first Premier League club to secure an Official Sleeve Partner.
"Nexen is an exciting and growing brand and we are extremely happy both to have extended and grown our relationship."