Valencia have dismissed Mario Kempes after he criticised the struggling club's performance in their 4-0 loss to Eibar on Saturday.
The 62-year-old World Cup winning Argentine striker, who played for Los Che in two separate spells from 1976-81 and then again from 1982 to 1984, was employed as an ambassador at the club since 2013.
Valencia, who are currently under the guidance of Salvador "Voro" Gonzalez, after going through a number of managers in recent seasons, were completely outplayed by the seventh-placed Eibar.
Goals from Sergi Enrich 28, Adrian (PG 45 3) and Dani Garcia (57) sealed the win, with Kempes critical of the club's performance.
The result left Valencia in 19th place in La Liga with 18 games remaining.
After the game, Kempes wrote on Twitter: "Lamentably this is a team that is utterly lost. There's no style of play, no leadership and very little enthusiasm."
He later posted: "Today I have officially been informed I am no longer the ambassador of Valencia. But my sentiments for the club will not change, and I'll keep giving my opinions when I think things are not right."