La Liga president Javier Tebas has revealed that El Clasico part 1 has been scheduled to compete with the Premier League for a worldwide audience.
The first league clash of the season between Barcelona and Real Madrid on December 3 at the Camp Nou will kick off at 3:15pm UK time, meaning the game will not be broadcast live in England.
This is due to an FA rule which prevents any football matches from being televised live from 2:45pm to 5:15pm.
Tebas announced that the move had been made to maximise the viewing of the highly-anticipated match around the world.
He told Cadena Ser radio: "The Barcelona and Real Madrid game will be played on Saturday at 4:15pm. The game will not be aired in England because of the TV embargo that is placed at that time.
"We had three windows we had considered, at 1pm, 4:15pm and 6:30pm. We analysed those with our audiovisual team and to play at 6pm is too late in Asia while to play at 1pm is too early for the American market.
"I look at other [foreign] leagues when setting the timetable. The timetable is a strategy we have been working on in recent years and the results are there. Our international sales have tripled because of that and the quality of the players we have in our league.
"We are continuously looking at ways that we can improve our product. For example, we have installed aerial cameras in seven venues and by the end of the season, we will have that in three more stadiums."