Liverpool manager Jurgen Klopp has moved to assure the club's supporters that the Merseyside outfit will be competitive despite a lack of big-name signings.
The likes of Chelsea, Manchester United and Manchester City have already brought in several new players for massive transfer fees, while the Anfield outfit have signed goalkeeper Loris Karius, centre-back Joel Matip and forward Sadio Mane.
The Reds have seemingly missed out on Bayern's Mario Gotze, though, with the Germany international said to be on the verge of sealing a return to former club Dortmund.
As such, the club's transfer business has given a section of the club's support reason for concern ahead of the 2016/17 Premier League campaign.
However, Klopp has highlighted the recently concluded European Championship as an example of lesser fancied teams playing at a high level, saying the Reds can go toe to toe with the Premier League's best teams.
He said: "Everyone expects big names and a big improvement because of big names and if you don't know the players it's like 'what are we doing? what are they doing?'
"Some clubs have already done a lot but you cannot prove in this moment what's really right. What you have to do is prepare the new season.
"If you want to have proof of the different ways that football can work you only have to look at the European Championship.
"In the end it showed a lot. There were wonderful examples of what football really is – about building a team, creating a bond between the team, supporters and whole countries.
"At the moment nobody thinks about the good games we played last season or the bad games.
"They only think Manchester United have taken this player or Manchester City have take this player and we have taken 'what is the name?' and that is it.
"This moment for us it is about creating and building a team for next year. We have to prove our thoughts about the team works.
"I am 100 per cent happy with the guys we have brought in until now. We didn't have to convince them that Liverpool is not as bad as everyone says, no.
"We have to build a special bond. It is using experience, using the base and not killing the base and starting completely new.
"We can say yes, we were only eighth in the league and that is not too good, but we could have got European football, that is clear.
"You take from it and you make decisions and then go for it. That is what we are doing in the moment. I cannot make the transfers everyone wants."