Los Blancos unveil new kit

Champions League holders Real Madrid and apparel sponsor adidas have revealed the club's new home and away kits for the upcoming 2016/17 campaign.

The new home jersey sees a return of the traditional collar, which is fairly rare on modern football jersey's, while the customary three adidas stripes will appear in dark blue and run down the shirt from the armpit.

"Paying homage to the classic shirt from 1902, the new home kit is a slightly darker shade of white than in recent seasons. The kit also brings back the classic collar and is completed with the three adidas stripes in blue, one of the club's reference colours," read the official press release on the adidas website.

The purple away kit is also a nod to the past, honoring Quinta del Buitre, a group of five players including Emilio Butragueno, Sanchis, Rafael Martín Vázquez, Míchel and Miguel Pardeza who formed the core of the dominant Los Blancos team in the 1980s.

"The 2016/17 away kit reflects on the club's successful past and the values that have made it one of the world's biggest clubs. The purple colour is a tribute to the years of the Quinta del Buitre – the name given to the core of the Madrid team, which dominated Spanish football in the 1980s."

The clubs also decided to forgo the traditional press launch event at the Santiago Bernabeu in favour of trying a more global approach, engaging with celebrities and trying to create a buzz online.

"Aimed at strengthening the connection among the club and its worldwide fan base, Marcelo, James Rodriguez, Bale, Benzema, Nacho and Zidane sent boxes of the new shirts to personalities in Australia, Japan, France, Spain, Brazil, the U.S. and Mexico," the press release continued.

"This included Madrid supporters, freestylers, musicians, actors and YouTubers from across the globe, who will be revealing the kit to their followers from today."

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