England manager Roy Hodgson is refusing to get caught up in a war of words with Wales star Gareth Bale ahead of Thursday's crunch clash at Stade Bollaert-Delelis in Lens.
The Three Lions will be desperate to pick up their first win of the tournament after being held to a 1-1 draw by Russia in their opening Group B fixture.
Wales, on the other hand, made a flying start as they clinched a 2-1 win over Slovakia, goals from Bale and Hal Robson-Kanu sealing all three points on the day.
And ahead of the clash with England, Wales star Bale questioned the passion of the Three Lions squad, claiming they could not match the Welsh.
Hodgson responded by labelling Bale's comments disrespectful, and was again asked about the Real Madrid player's claims at his pre-match press conference.
"Talk is talk; action on the field is action on the field," Hodgson told reporters.
"If we really took it seriously, thinking about what people in the other team are saying, and allowed it to affect our concentration we'd be very ashamed of ourselves.
"The reality of football rests on that patch of green between 90 and 95 minutes.
"Whichever team is going to win has to do it on the field of play and by scoring more goals than the opposition."