Manchester United certainly know how to add a corporate slant to football.
As part of a promotion for the upcoming ‘X-Men: Apocalypse’ film, a group of the Red Devils mascots were dressed up as mutants ahead of their final Premier League match of the season against Bournemouth at Old Trafford on Tuesday.
— SPORF (@Sporf) May 17, 2016
Three MUFC mascots painted blue as part of promotion of club's commercial partner 20th Century Fox's new X-Men movie pic.twitter.com/m3uralo1a8
— Sam Wallace (@SamWallaceTel) May 17, 2016
Not everyone thought the publicity stunt was a particularly great idea, irrespective of how effective it turned out to be.
Turning kids into commercials on their most exciting day in their lives… Stay classy Mr. Woodward pic.twitter.com/PEn0QqV3XE
— Soccerissue.com (@Soccer__Issue) May 17, 2016
I love comic books and X-Men. And I am horrified. #MUFC
— Tatiana Tacca (@TatianaMUFC) May 17, 2016
Incidentally, Louis van Gaal’s side won the match 3-1 to secure fifth place in the Premier League.