Bayern München CEO Karl-Heinz Rummenigge has warned the Bundesliga will be left behind unless the league's television revenue starts increasing.
His comments come after a Deloitte report declaring clubs in the English Premier League collectively spent more than £1 billion on transfers in a single year for the first time this year.
The English league's spending power stems from the enormous television deal signed as a result of the bidding war between Sky Sports and BT Sports in the UK, as well as bids for the international rights.
According to Rummenigge, "the prices are going through the roof," and if Germany's television deals don't keep pace the league will be left behind.
Realising the spending power of Sky, the 59-year-old challenged local broadcasting companies to challenge the British company for the rights to the Bundesliga in order to drive the price up in Germany.
"The ARD has allowed itself to lose the qualification matches of the national team and the Olympic rights," Rummenigge told Suddeutsche Zeitung.
"There is a competition called Bundesliga, and there is no reason not to create a contest called television, especially with Pay TV."