Manchester City boss Manuel Pellegrini believes it won't take long for people to forget Kevin De Bruyne's £54 million price tag.
The Belgium international joined the Citizens shortly before the close of the transfer window after a protracted transfer saga.
The 24-year-old is in line for his debut against Crystal Palace on Saturday and Pellegrini believes no-one will remember his price once he starts impressing for City.
"Maybe at the beginning everyone will talk about the price," he said ahead of the game at Selhurst Park.
"At the end it’s part of the game, of the player, the team to demonstrate why we brought him here. There can be very cheap players that play very well and maybe expensive players, they don't do so well.
"When I started with Raheem Sterling [who cost £49m], within two or three games, he demonstrated why we brought him here.
"I am sure with Kevin De Bruyne, at the end of the season no-one will remember how much we paid for him."