The current football season has seen some rather memorable things happen on the field – Leicester City looking like odds-on favourites to win the Premier League title, FC Bayern München breaking all sorts of Bundesliga records and Guangzhou Evergrande getting knocked out of the AFC Champions League Group stage to name a few.
None of those instances was as bizarre as what the San Siro played witness to prior to AC Milan’s Serie A match against Carpi on Thursday night.
The seven-time European Champions’ players appeared to take the field before performing an imitation of the haka, which is normally performed by the various New Zealand rugby teams.
— Nial Foster (@NialFoster) April 21, 2016
As it turns out, it wasn’t actually Mario Balotelli and company performing the haka, but a bunch of actors dressed in Rossoneri kit as part of a promotional campaign for cosmetics brand Nivea.
Upon closer inspection, it becomes clear that this ‘haka’, dubbed the ‘Tekitanka’ was unlike any other, as video footage shows the actors pretending to apply cream to their faces.
To say the fans, onlookers and journalists at the game was experiencing the performance with horror would be something of an understatement.
From Maldini, Baresi, Van Basten and Costacurta to the Nivea Haka… RIP AC Milan. pic.twitter.com/IQ4wACB5ph
— Si Lloyd (@SmnLlyd5) April 21, 2016
AC Milan just did a pre-match Haka as part of a Nivea marketing campaign.
There are absolutely no words. None. https://t.co/jTKiGp0Ztj
— Adam Digby (@Adz77) April 21, 2016
— Kop Magazine (@TheKopMagazine) April 21, 2016
What is the world coming to?
After witnessing the spectacle from the sidelines, Cristian Brocchi’s side eventually took the pitch and, perhaps inspired by the pre-match festivities, played out an insipid 0-0 draw with the Biancorossi.