The Fenway Sports Group, owners of Liverpool FC, have retracted and apologised for their increase in ticket pricing after vocal opposition from supporters.
The American sports investment company had planned to raise top-price tickets to £77 in the new main stand, but after thousands of Reds fans left Saturday’s 2-2 draw with Sunderland at Anfield in the 77th minute, the owners said that it was “message received”.
“We have never taken a single penny out of the football club,” said the club’s principal owner John W Henry, chairman Tom Werner and FSG president Mike Gordon in an open letter.
“Instead we have injected vast sums of our own money. The three of us have been particularly troubled by the perception that we don’t care about our supporters, that we are greedy, and that we are attempting to extract personal profits at the club’s expense. Quite the opposite is true.
“Part of the ticketing plan we got wrong. We believed… these increases were supportable even in the context of growth in revenues from the new Premier League TV deal.
“The widespread opposition to this element of the plan has made it clear that we were mistaken. A great many of you have objected strongly. We believe we have demonstrated a willingness to listen carefully, reconsider our position, and act decisively.
“The unique and sacred relationship between Liverpool Football Club and its supporters has always been foremost in our minds. It represents the heartbeat of this extraordinary football club.”