Stoke boss mark Hughes insists there is no foundation to rumours that Bojan could leave in January amid reported interest from Manchester United and Liverpool.
The 25-year-old forward has been in fine form for the Potters since making his comeback from a long-term knee injury in September and told The Sentinel in an interview earlier this week that he was "very happy" at the Britannia Stadium.
The English media have credited United and the Reds as potential suitors, with the arch-rivals both struggling in attack this season, but Hughes is confident the Spaniard will not be on the move next month.
"It's a couple of weeks before the bonkers season; we're very near to January so these stories start to raise their head," the Welshman said.
"It doesn't surprise me, I don't think it's with any foundation. Bojan is an exceptional talent. Is there going to be interest? Possibly. But we wouldn't encourage it.
"If you look at what Bojan has said this week to other media outlets, he's said he's very, very happy here. A big part of why he's doing well is the confidence that he has in the club, the team, the people around him.
"That allows him to perform and he's been to other clubs, big clubs in Europe, he's done that and didn't quite find what he's found here. He's quite happy at the moment so I don't think he's agitating for a move in January certainly."