With two weeks to go until UFC 205, the promotion’s president Dana White claims the show has already set gate receipt records.
White says that the card – headlined by the clash between Eddie Alvarez and Conor McGregor – will be the highest-ever grossing combat show at New York’s famous Madison Square Garden.
"I wanted to make sure when we went to New York, we delivered," he told American television station FS1.
"It's the biggest, baddest card we've ever done in the history of the company."
Q: Is this the greatest promo ever?
— UFC (@ufc) October 28, 2016
Alvarez and McGregor have made plenty of fireworks with their comments in the media in the run-up to the show, with the latter attempting to become the promotion’s first two-weight champion.
"He's a little tough to deal with, but he's worth it," White added on McGregor.
"All the other antics and everything aside, Conor McGregor will step up and fight anybody, anywhere, any time.
“I've never been in a situation where somebody pulls out the week before a fight and he literally does not care who he fights."