Sponsorship boost for BWF

The French company has secured the rights to be the BWF's title sponsor until 2018, and will sponsor all BWF Major Events and the MetLife BWF World Series, and look to grow the sport in the Asia-Pacific.

“It is significant that one of the major players in the global energy industry will now be partnering with badminton – the fastest racket sport which also requires incredible stamina,” said BWF president Poul-Erik Høyer.
“I am proud to announce this partnership with a global company like Total, entrusting badminton to convey its corporate message and values.

“I am convinced badminton will also benefit from this association with Total’s strong principles and corporate profile.”