China's defending champion Chen Long will be the firm favourite at this upcoming week's Badminton World Championship in Jakarta, Indonesia.
Chen, 26, has been in great form so far this year having won four titles to thoroughly deserve his top seed status. He is followed by second seed Jan O Jorgensen of Denmark.
The world No. 1 is expected to cruise to the quarter-finals as he is not drawn to face title contenders, China's Lin Dan or Lee Chong Wei of Malaysia early in the draw.
There is expected to be a lot of media attention on Malaysia's Lee as he has been in great form since his return from an eight months doping ban winning two tournaments, though unseeded he remains a big threat to Chen.
In a chat with Malaysian media, Lee seemed confident saying, "In recent years I've been competing as top seed and the man to beat but now I'm an underdog," Lee said.
"This is my year," he added.
Lee has a favourable draw and is separated by his rivals in the early stages as he won't face Lin Dan until the semi-finals and Chen in the final, if he gets that far.
In the women's draw defending champion and world number one Carolina Marin of Spain will be trying to win a second world championship title on the trot.
India's Saina Nehwal and China's Li Xuerui will be out to stop her from a repeat of last year's triumph in Copenhagen.