We've become accustomed to the view of the Tour from the back of motorbikes or from helicopters flying overhead, but now you can see it from a completely different angle, with cameras mounted to the bikes of the cyclists themselves.
As GoPro put it before the Tour got underway: "By mounting cameras to the fastest cyclists in the world as they take on the 21-stage race, GoPro will be capturing immersive, never-before-seen content, bringing cycling fans inside the peloton."
The kind folk at GoPro provided us with a taster of what's to come, and we were hooked from the start.
But it's not just a great concept, we've already seen first hand that there is some interesting footage on offer.
Monday's third stage saw a massive high-speed crash end the race for five riders, and ORICA GreenEDGE mechanic Fausto Oppici captured the aftermath of the crash as he rushed to help the stricken riders.
Let's hope there is a lot more of that to come.