That is because a fight with Floyd Mayweather Jr appears to be in the hands of fans after the unbeaten 36-year-old asked his Twitter followers to vote on whether Khan or Marcos Maidana should be his next opponent - with a long-awaited meeting with Manny Pacquiao seemingly once again off the agenda.
Mayweather has over 4.5million followers on Twitter and sent out a message on Monday that read: "Who should I fight next? Go to http://MayweatherPromotions.com and vote. I'm going to let the fans decide."
A publicity stunt? Perhaps. It is hard to think of a boxing world where the fans are given what they want irrespective of the potential money on offer. Khan v Mayweather has been suggested as a possible fight in Las Vegas at some point this year, but Maidana is also in the frame.
Freddie Roach, who trains both Khan and Pacquiao, has said the Brit has the right style to beat five-division champion Mayweather - and said it is still a fight Pacquiao desires.
"That's not an easy fight. I've always said Amir has the right style to beat Floyd if he fights correctly and doesn't stay in the pocket too long," Roach said.
"I always thought he could beat him with his speed. I think he's faster than Mayweather and that's what it takes to beat him. Floyd might have his hands full on the night."
But, with Pacquiao not included in Mayweather's poll, it appears Khan and Maidana need to start campaigning for supporters, searching for votes, as both look to become the 'chosen one' at getting a shot to break the WBC welterweight champion's long unbeaten streak.
The snub to Pacquiao will no doubt disappoint the majority of boxing fans, with the duo still yet to enter the ring together despite prolonged negotiations and counter-offers, with Roach declaring Pacquiao's camp are more than happy to meet whatever stipulations Mayweather desires.
"It's the biggest fight in the world for him [Pacquiao]," Roach said.
"We all want that fight and Manny especially. Manny's offered a 60-40 split, a blood test, no problems whatever Mayweather wants. We've agreed to anything and he just keeps ignoring us."
The art of promotion, of course, also faces a shift in direction if opponents are hand-selected by the public rather than picked for their marketability on a specific card.
Whether Mayweather will follow up on his promise by taking on the most sought-after opponent remains to be seen.
Negotiating the fight once a preferred challenger has been selected may still lead to Khan or Maidana, or even someone like Gennady Golovkin, squaring off against Mayweather.
Either way, my vote for Khan has been registered, a May 3 showdown in Las Vegas continuing to be rumoured, no matter how bizarre it is to see the complicated world of boxing politics reduced to a popularity contest.