It is unlikely the name of Kubrat Pulev is setting too many pulses racing among the money-men on the Las Vegas Strip.
They might well consider the emergence of a relatively light-punching Bulgarian is the last thing they need as they seek to unearth the next hard-punching, high-profile, truly global heavyweight superstar.
But the 32-year-old former world-class amateur has been quietly working his way up the rankings and has long been considered by purists to be one of the most talented big men around.
Pulev, who has won all 17 of his professional contests including nine by stoppage, will seek to underline that promise by succeeding where David Price twice failed and beating veteran Tony Thompson in Schwerin, Germany on August 24.
Victory will almost certainly land Pulev a shot at Wladimir Klitschko before the end of the year - and there are many who believe the Bulgarian is the right man to finally end the Ukrainian brothers' dominance of the division.
David Haye has long been among the big admirers of Pulev, who won super-heavyweight gold at the 2008 European Amateur Championships in Liverpool, as well as world bronze in Mianyang City in 2005.
And if Pulev has remained relatively under the radar it has not been through want of trying: prospective bouts against both Haye and Tyson Fury fell through this year and the Bulgarian has been forced to wait for his breakthrough chance.
Pulev knows his bout against the revitalised 41-year-old Thompson gives him that chance.
"I must beat him," Pulev admitted. "Afterwards, nobody will be able to talk about a worthy world title challenger without mentioning my name."
Pulev's professional record to date only hints at his ability. He has beaten one-time prospects Dominick Guinn and Paolo Vidoz, and in his biggest bout to date stopped Russian contender Alexander Dimitrenko in their fight in May 2012.
Pulev has fought once since - handing rival Alexander Ustinov his first defeat in 27 fights in September last year - but is likely to find it rather tougher going against Thompson.
While Pulev has been left kicking his heels outside the ring, Thompson has travelled to England twice to shatter the career of Liverpudlian Price - following up a second-round win in February with a fifth-round stoppage five months later.
Thompson has already been in with Wladimir Klitschko twice and failed both times - but few could begrudge the American a third shot if he maintains his fine recent form with an unlikely win over Pulev.
"This fight is going to be over within eight rounds," insisted a newly bullish Thompson. "My confidence is running high after stopping Price twice and I know my body can still compete at such a high level."
However Pulev will start as a strong favourite and while he is unlikely to ever find his face glowering down from the big Strip billboards he looks to be a welcome addition to a world woefully short of genuine title contenders.
"My aim is to become world champion," said Pulev. "I guess (other fighters) have a fear of losing against me. Maybe these fighters see an easier chance to get a big fight.
"I have no problem with that, because I just want to go toe-to-toe with fighters who have an ambition to go up with the best and Tony Thompson is definitely someone like that."