The fully-electric Formula E car took a walk on the wild side, lining-up against a cheetah in a head-to-head race to highlight the impact of climate change on a species increasingly under threat.
Both sleek and agile machines, on four legs and four wheels, sat side-by-side on a landing strip in a remote part of the Western Cape on the southern tip of Africa, to determine which was quicker off the mark in a drag race.
The world’s fastest land animal and the Formula E car both reach speeds of 0-100km/h in approximately three seconds. Who’ll come out on top between TECHEETAH driver Jean-Eric Vergne and a cheetah on home soil?
The Montreal E-Prix race winner and the cheetah were pitted against each other ahead of the new season of the FIA Formula E Championship to bring attention to the disastrous effects of climate change and the danger it poses to the natural habitat of cheetahs and other wildlife.
Formula E aims to provide a solution. It’s more than just a race on the track, the series is a catalyst for change – to accelerate the uptake of electric vehicles on a global scale and making our society cleaner for future generations.
There are now just 7000 cheetahs remaining in the wild. The species is wide-ranging and sparsely distributed and needs large landscapes to survive, making it particularly vulnerable to habitat loss and fragmentation – threats that are exacerbated by a changing climate.
The film was overseen by conservation experts and animal welfare organisations, and is released in partnership with Animal Issues Matter, Cheetah Outreach and Endangered Wildlife Trust.