The Asian Tour honorary member is wearing two hats as tournament host and competitor and while he has taken a hands-on approach in the event's preparation, the 41-year-old Choi plans to win his own tournament.
Other top names tipped to challenge for the CJ Invitational hosted by K.J. Choi, which is jointly sanctioned by the Asian Tour and Korean Golf Tour, include three-time PGA Tour winner Anthony Kim of the United States, reigning Asian Tour number one Noh Seung-yul of Korea and recent winners Lu Wei-chih of Chinese Taipei, India's Himmat Rai and Australian David Gleeson.
"I'm feeling very nervous because I'm controlling everything. It feels different," smiled Choi.
"My game feels comfortable. I'll try to win. When I start on the first hole, I'll try my best. I like this course. It's very similar with regards to the speed to Augusta National. Green speed is very fast which I like it. Management will be very important and you need to play smart."
Choi, who is an eight-time PGA Tour winner, is the first Asian to host his own tournament, joining the likes of Arnold Palmer, Jack Nicklaus and Tiger Woods who also host tournaments in America.
He has grand vision for the CJ Invitational and has introduced regulations to ensure spectators and players have a memorable experience. Amongst others, fans will not be allowed to bring cameras and mobile phones into the exclusive club but the course roping will see them getting closer to the action on the golf course.
"I think it's important for fans to be close to the players. Through this, spectators can enjoy the tournament better. They will talk about this event which will be great for us.
"I'm very proud of this tournament. It's the first time in Asia that we'll see everything different. We'll try to make this the best event and there is a long-term plan," said Choi, whose Foundation is supporting young people and the handicapped within the community.
"I want players to say that I want to play in the CJ Invitational as it's a good tournament with a good golf course, good conditions, good food and good management. That's why I'm checking everything. I've got two jobs this week."
Kim, one of America's hottest young talents, is excited to visit the birth land of his parents and feature in the event's launch. "It's extremely important as my parents are from here. To be able to come back and play in front of Korean fans is very important and something that I look forward to. I'm glad to be here and hopefully I can put on a good show," said Kim.
"I'm feeling 100 per cent (after his thumb surgery earlier this year). I took a bit of time off and I think it's good for me. Golf is more mental than physical and I feel fresh and ready to play some good golf.
"I know of the influence that he's (Choi) had over here and the inspiration that he is to a lot of young players. He's inspired them to play golf and pursue this professionally. He's doing a wonderful job."
The 20-year-old Noh, Asia's youngest ever number one when he won the Asian Tour Order of Merit title last year, knows he must dig deep into his talent resources to triumph. "As this is the inaugural event, I would love to be the first winner," declared Noh. "K.J. was the first professional from Korea to really make his mark. He means so much to Korean junior golfers and of course, he means so much to me and my career."
Another one of Asia's rising stars, Rai is hoping for a repeat showdown with Choi as they dueled memorably two years ago at the Iskandar Johor Open in Malaysia which the Korean strongman won for his fourth Asian Tour victory.
"It's great that Mr Choi is hosting this event," said the Indian, who claimed his first Asian Tour title at the ISPS Handa Singapore Classic last month. "It was a great day for me and my confidence (when he finished third behind Choi). It was amazing he was almost like a teacher throughout the final round. I learnt a lot of lessons that day. I'll be absolutely thrilled if we get to play here."
A week after lifting his third Asian Tour victory, Australia's Gleeson has been rewarded with a first round pairing with this week's host. "It's wonderful to see K.J. putting back into the game. It'll be good experience to play and watch K.J. play. He's a wonderful golfer with multiple wins around the world and it'll be good to see how you match up with the top players in the world."
CJ Group, Korea's food-to-entertainment conglomerate, has a three-year agreement to title sponsor the tournament which will be beamed live on the Asian Tour's global television platform which reaches over 200 countries and 850 million homes. It will also be broadcast on KBS and J-Golf channel.
The tournament will feature 55 players each from the Asian Tour and Korean Golf Tour plus 10 sponsor's invitations, making it a 120-man field.