That's because while the tournament prize pool is a total of 2.5million US dollars, the same amount is also on offer for a hole-in-one on the 17th hole at Emirates Golf Club.
So what's the catch? It turns out there is more than one.
Firstly, the 17th hole is not a par three, but a par four measuring some 359 yards, although it will be shortened to 325 yards for the final two rounds.
Secondly, the only time the money can be won is in those last two rounds. Make an ace on Thursday and Friday and all you'll get is an albatross and a pat on the back.
Finally, it's a dogleg right with trees and desert areas waiting to catch errant shots.
Nevertheless, Rory McIlroy will not shy away from taking a shot at the green, even if he is in contention for a second Desert Classic victory this weekend.
"If I've got the right wind on the 17th in previous years, especially off the back tee, I'll go for it," McIlroy told a pre-tournament press conference. "I think for Saturday and Sunday, they're going to move the tee up a little bit. No matter what way the wind is, it shouldn't be a problem to get there.
"There's not many chances you have to win 2.5million in one shot, so I'll give it a go. If you're confident enough with your driver, why not? It mightn't even be a driver, that's the thing. If they move the tee up, it's only going to play 295 or 300. It's a 3-wood."
McIlroy won his first European Tour title in this event in 2009 and finished in the top 10 for the next three years, but did not play 12 months ago as he struggled to get to grips with his new equipment.
The former world number one had missed the cut in Abu Dhabi in his first event following his controversial multi-million pound switch to Nike, and it took him most of the year to find the right combination of ball and driver in particular.
"It's an event I'd played every year since 2006 (initially as an amateur)," McIlroy added. "I guess to miss it last year, I felt like working on the range, especially with the new clubs, was going to be better for me than actually playing tournaments and it was probably the other way around; I
needed to test the stuff out in competition, and I sort of learnt that pretty quickly into the season.
"But we all make little mistakes, whether it's with schedule or whatever. I'm just glad to be back."
The venue for the 2014 Volvo World Match Play Championship looks set to be finally confirmed next week, with a press conference arranged at the Savoy Hotel in London on February 5.
It has long been rumoured that the event will return to England for the first time since 2007, the last year it was staged at its traditional home of Wentworth.
Finca Cortesin in Spain hosted the tournament in 2009, 2011 and 2012, while Ryder Cup star Graeme McDowell won at Thracian Cliffs in Bulgaria in 2013. The London Club in Kent is expected to be its new home from October 16-19.