The S$1million deal sees Great Eastern further cement its relationship with Singaporean football, and will feature current S.League stars Lionel Lewis, Aleksander Duric and Paul Cunningham as brand ambassadors.
There is also the promise of additional funding for as yet unspecified activities once the new S.League season begins on February 5 with the Charity Shield between reigning champions Tampines Rovers and Home United. The traditional campaign curtain-raiser is also set to be sponsored by Great Eastern.
Food and beverage giant YEO's will continue as the league's other key sponsor.
Newly-appointed S.League CEO Mr Lim Chin said of Great Eastern's continued commitment to Singapore's elite league: "Great Eastern Life Assurance Co Ltd has been a firm supporter of local football since 2009 and with this sponsorship renewal, they are reaffirming their conviction to continue promote the beautiful game.
"I am sure this wonderful partnership between Great Eastern and the S.League will soar to greater heights," he added, whilst urging other leading Singapore companies to join forces with the S.League.
The new sponsorship will also feature an outreach programme to schools where the Great Eastern ambassadors will help reinforce the company's healthy lifestyle philosophy.
"This outreach programme will use football to promote life skills such as teamwork, perseverance and character-building to the young, while at the same time championing a healthy lifestyle through sport," explained Dr Khoo Kah Siang, General Manager (Singapore) Great Eastern Life.
"Our ambassadors will help us promote the importance of a healthy lifestyle not only to the football fraternity but also to the community at large, including schools," Dr Khoo concluded.