The 42-year-old coach drew comparisons between Pirlo and Borriello, who both spent time much of their career with defending Serie A champions AC Milan before being deemed excess to the club's requirements.
Pirlo has taken to life at Turin fantastically since joining the club over the summer, orchestrating the play and taking over as chief playmaker in Juventus's surge to the top of the Serie A table.
Borriello, however, failed to fit into Roma's strikeforce and was told by manager Luis Enrique that he was not in the club's plans.
The Italy striker joined Juventus on loan until the end of the season and Conte is hoping that Borriello will have the same impact as Pirlo did.
He told Tuttosport: "What did we see in Borriello that they didn't see in him at AC Milan? Hopefully the same things we saw Pirlo.
"The choice of Borriello is something between myself and the club, and I don't understand those who are stressing the possibility of problems regarding the abundance we have in that role.
"And obviously it's up to the new signings to prove that they deserve a place and that they can climb the ranks."
Juventus are undefeated in the Serie A so far and currently share the lead with AC Milan. Conte feels that defending champions Milan have the edge in the title chase despite having to play in the Champions League as well.
"They [AC Milan] have something extra; staff and players that are more accustomed to fighting for the championship. But there is also Inter, Udinese, Napoli and Lazio.
"The cup [competitions] are not a burden. In my career I won the league three times and also reached the final of the Champions League in the same season"
Borriello is on loan with Juventus until the end of the season, where the Bianconeri have the option to sign him for €8.5 million at the end of the loan deal.