Napoli are currently third in Serie A standings, a point behind table-topping Juventus and Udinese, and have already recorded highly impressive wins against AC Milan and Inter Milan, who were both pre-season favourites for the Scudetto.
And while Napoli's 3-1 win over Milan back in September had many quietly suggesting they could be serious challengers this term, Saturday's comprehensive 3-0 away victory over Inter has led to many now declaring them as outright favourites.
However, despite the excellent job coach Walter Mazzarri has done with his charges, De Laurentiis insists the players are not getting ahead of themselves.
"We are only thinking about our next game," De Laurentiis told RaiSport.
"It would be very bad to think about an objective so far away, because we could get to excited or be disappointed in the end."
In fact, De Laurentiis even admitted, perhaps jokingly, he would prefer if his team left their title charge to the last minute.
"I've been working for Mazzarri for three years, we have our own ways.
"I would like to be in the top five, then enjoy the suspense of the last two months [of the season]."
Napoli next face Parma on October 15 after this weekend's round of international fixtures.