By ESPNSTAR.com staff
Rosell assumed the presidency in 2010, ousting Joan Laporta at the helm of the Blaugrana. Laporta's reign began in 2003 and two years later it was he who agreed to the landmark deal that allowed Real Madrid and Barcelona to obtain exclusive rights to their matches, enabling them to earn significantly more than the other clubs in the league.
Many club owners have recently complained that the situation needs re-evaluation in light of the two clubs' hold over the championship. Malaga owner Sheikh Abdullah Bin Nassar Al-Thani was the staunchest critic over the summer and several clubs went on strike in a bid to get the Liga BBVA's attention.
Ultimately, the consternation on part of the clubs was for naught as they could not force a solution but it appears that Rosell does have sympathy for their plight. The 48-year-old is also of the opinion that the situation could be changed for the better when the ten-year deal expires in 2015 but he also wants a reduction in the number of teams in the European top flights.
"After the 2014-15 season, we need to do a complete reexamination of the distribution of TV revenues," he told Sport magazine.
"We have to change this a bit to make it more competitive and so it does not seem that Barca and Real Madrid are champions in advance. This is not good for football.
"We must reduce the league from 20 to 16 teams. It would probably mean you would double the size of the Champions League to 64.
"Competitiveness must be improved no matter what happens in other leagues because [a lack of competition] in the medium to long-term is bad news."
He also lauded the longevity and excellent performances demonstrated by the academy graduates in the first team. He chose Xavi and Carles Puyol as being the prominent examples and hoped that the duo would see out their time at the club as they enter the twilight period of their careers.
"I would love for Xavi to hang up his boots here," he continued.
"If he is well and the staff considers it right we'd love that he retires here. With [Carles] Puyol it is the same case. It says a lot and is part of our values, and they have also started here."
Rosell, credited with bringing Ronaldinho and Cesc Fabregas to the club, has a four-year term and is up for re-election in 2014.