Luis Suarez was looking to make it a hat-trick of hat-tricks for Liverpool against Norwich having netted three times against the Canaries in each of his previous games against them.
The Uruguayan had to settle for one this time in a 5-0 victory for the Reds at Anfield. His goal came in the 36th minute, which put the Reds well in control after Jordan Henderson's fine 26th-minute opener.
Suarez and Daniel Sturridge both started in attack today, and former Chelsea man Sturridge notched his third goal in as many appearances in the 59th minute.
It quickly became a rout as captain Steven Gerrard added a fourth goal seven minutes later before the unfortunate Ryan Bennett rounded off a thrashing with an own goal in the 74th minute.
David Silva's brace ensured that the defending Premier League champions close the gap on league leaders Manchester United to four points as when the Red Devils face Tottenham on Sunday.
The Spanish midfielder opened the scoring after less than two minutes and made it 2-0 in the 69th minute before missing a golden chance for a hat-trick.
Follow the action int he late kick off between West Brom and Aston Villa with our Football Match Cast!
Starting XIs - West Brom vs Aston Villa
West Brom: Foster, Jones, McAuley, Olsson, Ridgewell, Yacob, Brunt, Odemwingie, Morrison, Dorrans, Lukaku.
Aston Villa: Guzan, Vlaar, Clark, Bennett, Baker, Lowton, Westwood, Delph, N'Zogbia, Agbonlahor, Benteke.
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The game between Swansea and Stoke was the only match that was goalless at half-time but it finished 3-1 in Swansea's favour. Teenage full-back Ben Davies broke the deadlock four minutes into the second half to enhance his growing reputation with his first senior goal.
Strikes from Jonathan De Guzman in the 57th and 80th minutes secured the points for the home side, with Michael Owen's first goal for Stoke in injury time little consolation to the Potters.
Wigan were fast out of the blocks, a soft own goal from David Vaughan putting them in front against Sunderland in only the fourth minute at the DW Stadium, but they were beaten 3-2 by the Black Cats.
Sunderland equalised through a penalty from Craig Gardner in the 17th minute after James McCarthy had handled a corner.
Three minutes later they were ahead through Steven Fletcher's volley and the striker added another three minutes before the break.
On-loan Manchester United teenager Angelo Henriquez scored his first goal in English football 11 minutes from time but it was not enough to stave off defeat.
QPR new boy Loic Remy took only 14 minutes of his debut to find the net but it was not enough to give the Barclays Premier League's bottom side victory against West Ham.
Rangers are unbeaten in January and were on course for another victory at half-time courtesy of Remy's cool finish.
But Joe Cole made it 1-1 in the 68th minute with the first strike of his second stint at the club - his first goal for the Hammers since January 2003.
Frenchman Remy chose Harry Redknapp's side over Newcastle, and the Magpies' relegation worries increased as they were beaten 2-1 by Reading, who climbed out of the bottom three.
A week after their stunning comeback to beat West Brom, Reading went behind to Yohan Cabaye's classy free-kick in the 35th minute but substitute Adam Le Fondre netted with his first touch in the 71st minute and won the game with his second goal six minutes later.
In the late kick-off, West Brom will continue their quest for European football when they take on struggling Aston Villa.
Saturday's Premier League Fixtures
Manchester City vs Fulham
Newcastle vs Reading
Wigan vs Sunderland
Swansea vs Stoke
Liverpool vs Norwich
West Ham vs QPR
West Brom vs Aston Villa
Sunday's Premier League Fixtures
Chelsea vs Arsenal
Tottenham vs Manchester United
Southampton vs Everton