This will be the Potters' fifth season in the Barclays Premier League but Pulis' mantra of the past four years has been that it is a great achievement for his side simply being there, and that is unlikely to change.
Any suggestion that Stoke are now an established Premier League side normally prompts the Welshman to refer to the many teams in the Championship that would previously have said the same - Bolton and Blackburn for example.
There is almost a zeal about Pulis' determination to avoid complacency, but a first top-10 finish has to be the target.
The last two seasons have produced some of the best moments in Stoke's history, with an FA Cup final appearance in 2011 that set the stage for last season's European adventure.
Stoke claimed some notable scalps and came through a group including Besiktas and Dynamo Kiev to reach the last 32, where they lost two close legs against Spanish giants Valencia.
Pulis' pragmatism meant he risked the wrath of the thousands of fans who travelled to Valencia by leaving many of his star names at home, but Stoke's league form tailed off anyway and they eventually finished 14th.
The Potters have delighted in being the unfashionable relations in the glamour world of the Premier League but murmurs of discontent have been heard at the Britannia Stadium.
Stoke's physical style has riled many managers and fans, and some of the Potters' supporters clearly feel now is the time for their team to evolve into something more aesthetically pleasing.
There has certainly been no shortage of expenditure since Stoke's promotion, with Pulis splashing out a combined £20million on Peter Crouch, Cameron Jerome and Wilson Palacios last August.
There will be no repeat this summer, with Stoke likely to keep their recruitment low key as they instead turn their financial focus to generating the stars of the future.
The club are ploughing millions into their Clayton Wood training facilities and recently discovered their academy has been granted elite Category One status.
Pulis has added a couple of new faces, with young midfielder Jamie Ness taking the opportunity to leave Rangers on a free transfer and versatile United States international Geoff Cameron set to complete his move from Houston Dynamo.
The 27-year-old, who has been capped five times, can play across defence or midfield and his move will be rubber-stamped provided he is granted a work permit.
Pulis is confident Cameron will prove a good addition, saying on the club website: "With the squad that we have, it's always useful to have players who are versatile, so in that sense he will be a good asset for the club.
"We believe that he is a player who can cope with the Premier League because he has done exceptionally well over the past year.
"We have watched him a few times, but he also comes with great recommendations from many who consider him one of the top players in the MLS."
There have been departures as well, Ricardo Fuller, Jonathan Woodgate and Danny Collins all leaving the club, and others are expected to follow.
Stoke's pre-season has been characteristically gruelling, with the Potters heading to Switzerland for a training camp and then jetting over to the States for matches against Columbus Crew, Sporting Kansas City and Orlando City.
Pulis believes in pushing his players hard physically and that took its toll as they were beaten by Columbus Crew, but the manager is confident it will pay dividends come the start of the season.
He said: "We will work harder than most clubs to get the players fit and prepared for the new season, so I'm not concerned about results.
"This is a new experience for us as a club and I am sure it is one which will be of enormous benefit to us in the weeks and months ahead.
"The players had a hard week in Switzerland, they've done a lot of travelling and now they're playing in all this heat and humidity.
"But it's so important they are fit, ready and prepared when we start the season at Reading, so there'll be no let up for now."