With their interest in other competitions ended on Sunday with a 2-1 FA Cup quarter-final defeat at Liverpool, the Potters can now focus solely on the league as their gruelling campaign - which has so far featured 46 games, including a run to the last 32 of the Europa League - nears its conclusion.
They have 10 top flight fixtures left to contest and head into tonight's clash with Tottenham at White Hart Lane lying 14th in the table.
Since making their Premier League debut in 2008-09, Stoke are yet to finish in the top half of the division but they only missed out by a point last term and are currently the same distance away.
They have been above the midway point for much of the season and Etherington believes the Potters owe it to themselves to get back there.
"We've got to finish this season strongly," the former Spurs player told www.stokecityfc.com.
"We deserve to finish in the top 10, I don't think anyone can argue with that.
"We missed out last season, but if we can make sure this time around, then I think you can say it's been a successful campaign."
Etherington's sentiments have been echoed by Stoke chairman Peter Coates, who says there is still plenty to play for this term.
"It is vital for us to have a good end to the season and pick up as many points as we can," said Coates, quoted in The Sentinel.
"If we finish in the top half, the financial aspect would be attractive and important to us in terms of the running of the club.
"And we should not underestimate the achievement of finishing in the top 10, if we did it, especially after such a long season and with such a large workload of fixtures.
"We also need our fans to be as good as they have always been, because there is still a long way to go."
This match comes just four days after Bolton midfielder Fabrice Muamba suffered a cardiac arrest on the pitch at White Hart Lane.
Tottenham manager Harry Redknapp has revealed Stoke boss Tony Pulis offered to postpone tonight's game after the traumatic events of Saturday - which led to the FA Cup quarter final between the London side and Wanderers being abandoned - but the fixture is going ahead.
Muamba's condition has improved and Redknapp says his players, buoyed by the news, are ready to take to the field again.
Referring to the situation, Coates said: "It's their home fixture, so it was really a decision for them to make.
"But we are more than comfortable with their decision."