Holloway found himself in the media spotlight again following a 1-0 loss to Tottenham in the opening game last weekend, his comments about match officials landing him with a charge of improper conduct and bringing the game into disrepute by the Football Association.
However, the Eagles manager - who gave plenty of colourful interviews during his last stint in the top flight with Blackpool - maintains Saturday must all be about the result marking Palace's Premier League return.
"We want to score our first goal and get a point on the board, people will start taking notice of us when things start happening," Holloway said.
"We must never go into these games with a negative attitude, but going to Stoke will be a tough, tough fixture. We will be positive though.
"I think we did really well as a team (last week) and can take positives from the game against a side like Tottenham.
"My lads as a group, whoever is selected, will be ready and clear in their roles and give a good account of themselves.
"My lads will have to adapt each week to the tasks ahead as we come up against different opponents each game; tactics will change."
Winger Jason Puncheon could go straight into the side following his season-long loan move from Southampton.
Holloway believes the 27-year-old, whom he had in the squad at Blackpool, can help add something extra to Palace's supply options, with Jerome Thomas and Yannick Bolasie both still sidelined by injury.
"Jason can play in four different positions and will be a good addition to the squad," Holloway said at a press conference.
"He is a player I need and his experience will be vital. I am delighted to have him and he is the right type of character to help my lads."
Holloway remains keen to further strengthen the group ahead of the transfer deadline on September 2, and Crystal Palace have been linked with a loan move for Inter Milan's midfielder Ezequiel Schelotto.
"I am still looking at replacing Wilf (Zaha) as well, there are lots of things I have still got to do," Holloway said.
"I probably will not get any deals done by Saturday, so I will look to next week."
Puncheon was born in Croydon, and played for Palace when he was eight.
The winger is the Eagles' 10th summer signing since winning the Championship play-off final in May, but is confident the group can pull together to help keep the south-east London side in the Premier League.
"It takes time for everybody to gel and integrate, but you just have to keep working at it," he said on Palace Player.
"This is the best league in the world, when you will be playing against some of the best players in the world, but you have to get on the pitch, roll your sleeves up and do the best you can."
Stoke may now be under the guidance of Mark Hughes following the departure of Tony Pulis earlier in the summer, but Puncheon expects nothing other than a stern test when they head to the Britannia Stadium.
"Things might be a bit different there now (with the new manager), but Stoke is still Stoke - it is a horrid place to go. However, you have to roll your sleeves up and try to get those three points," he said.