The French manager is confident the Gunners are becoming increasingly comfortable with their position at the top, and thinks victories over top four rivals like Liverpool will do his players' morale no harm whatsoever.
"The belief is inside the team," Wenger said.
"I think it creates a bit more belief outside the team as well, and that comes back into the team again.
"People start to say, 'oh maybe Arsenal' (can win the league), maybe people give us a bit more credit, and that can reinforce the belief.
"But it's down to us how consistent we can be.
"We haven't won the title since 2004 and we were not in contention last year, so I don't blame people for their views.
"It's down to us to create that belief, and through our performances we can do that."
Santi Cazorla and Aaron Ramsey fired the goals to sink high-flying Liverpool on Saturday, with Wenger delighted with the progress made since Arsenal's opening-day 3-1 humiliation at the hands of Aston Villa.
Admitting it would have been fanciful to predict topping the table after 10 games in the wake of that Villa loss, Wenger called for focus from his resurgent outfit.
He continued: "After the Aston Villa game, if I had told you that, I would have had to run away because you would have killed me!
"It shows you that it can change quickly, but that should as well alert us that it can go the other way.
"We must keep good focus, and continue to develop our team, our best team, and there's room for improvement.
"At the moment, 10 games played, you can say 25 per cent of the season, you see the first tendencies and trends, but it's still not settled.
"By the end of November you will have a clearer idea.
"The players believe of course, every win makes you stronger; Tuesday's Chelsea defeat raised a bit of doubt but not so much because many players didn't play."
Ankle-knock victim Jack Wilshere remains a doubt for Wednesday's Champions League trip to Borussia Dortmund, with Wenger admitting he will carefully monitor the England midfielder's progress.
Dortmund dispatched Stuttgart 6-1 on Friday night, with Wenger branding the mismatch a 'good friendly'.
Wenger conceded Arsenal must atone for their 2-1 home defeat to Dortmund before facing Manchester United at Old Trafford in the league on Sunday.
He added: "It's very, very important now to continue our run and respond well against Dortmund because everybody will look at that game, how well we go there and how well we respond again against Dortmund.
"I watched them in the first half but after 20 minutes I knew it would be too easy a game for them.
"I wanted something more testing - unfortunately they had a good friendly!"