By ESPNSTAR.com staff
The Bavarian giants had earlier made signing the young midfielder their top priority. However, they have been rebuffed by the Basque side and have come to realise that Bilbao remain firm in their intention of keeping the Spain international.
Rummenigge had stated earlier that the €40 million asking price was too steep even for Barcelona who were also rumoured to be interested in the player.
"There is no club in Europe that is willing to pay that price. I have a good relationship with Barcelona, and Barcelona aren't prepared to do so," he was quoted a saying last week.
And Heynckes, who revealed himself to be a fan of the combative midfielder, is of a similar opinion as he told reporters: "Javi Martinez is a great guy, he has a strong character and he is a great player. Athletic's asking price? I think it is indecent."
"He has not finished his development yet. He has a market value of €22-23m."
Injury blows to David Alaba and Rafinha in Bayern's 3-2 friendly loss to Napoli have complicated Bayern's plans for the new season. But Rummenigge insisted that the players would recover soon enough and there is no need to panic and sign players in haste.
"We will not bring in any near players at full-back," he said in the same post-match conference.
"Neither Alaba nor Rafinha will be out for so long that they will not be back when the season starts. A transfer would be idiotic."