SilkPro to back LIONSXII campaign

LIONSXII have sealed a second major sponsorship deal, with news that SilkPro will fund the Singapore outfit to the tune of S$1million during its debut season in Malaysia.

Izwan Mahbud and Hariss Harun

Leading hair care brand SilkPro's involvement comes as part of its 2012 Community Service Programme (CSR), and will see the SilkPro logo displayed on the back of LIONSXII shirts throughout the side's Malaysia Super League, Malaysia Cup and Malaysian FA Cup campaigns.

"I am delighted that SilkPro has decided to come on board this exciting LIONSXII project," Football Association of Singapore President Zainudin Nordin said.

"The sponsors have a crucial role to play as the backbone of the team. With all the marketing initiatives that are being rolled out for the this project, I am sure SilkPro will be able to maximise the brand potential as we all look forward to a great season ahead."

News of SilkPro's backing for the LIONSXII team comes only days after Singaporean broadcaster StarHub penned a four-year agreement to be become the LIONSXII's official broadcaster and principal sponsor.

Speaking at the Jalan Besar press conference, the Chief Executive Officer of SilkPro manufacturer Tohtonku, Mr Calvin Lee, said: "Every year, our company picks a programme for our CSR. This is to give back to the community that we operate in.

"For 2012, we have picked football, not only because it is the most popular sport in Singapore, but also because we welcome the long-awaited return of the M-League and the Malaysia Cup to our stadium.

"By stepping forward to do our part, we hope other corporations will be encouraged to commit to this national journey," he added.

The SilkPro deal is also set to benefit several families from the HELP Family Service Centre and the Young Women Muslim Association, with the donation of free tickets to LIONSXII home games.

LIONSXII start their Malaysia Super League title bid at home to reigning champions Kelantan on Tuesday January 10.

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